Our Mission

"Stop acting so small. You are the universe in ecstatic motion." ~ Rumi

As a little brand with a big mission, Mount Indigo was started to help protect the world we love to explore. Fashion has been named one of the top polluting industries and our planet and the people making our clothes are paying the price. We have the power to change that though! Let's save the world together. We're making sassy, sustainable fashion statements and recruiting others to join the rescue mission for our planet.

Our goal is to spread awareness about the need for a more sustainable fashion industry and other ways we can live eco-friendly lives. We're having fun along the way but the truth is that so many people don't care about the damage we are doing to the planet, that the work left for the rest of us to turn it around is HUGE. We aren't afraid of the work and we know we can make a difference, so we are joining the fight because there is no planet B!

We also believe in giving back and being transparent with our customers about exactly how much we are donating and where the money is going. We are pledging to give 1% of our proceeds back to the planet towards sustainability efforts. Currently we are donating to:

National Park Foundation 

Donald Danforth Plant Science Center

Find out more about sustainable fashion and other efforts around the world: