Mount Indigo was founded by Jessica Conick. After working for years in fashion public relations, she stumbled on a documentary that changed her entire perspective on the industry.
The documentary spotlighted the "true cost" of fashion and how our society's push for quicker, cheaper products in mass amounts has forced horrible working conditions on factory workers, is robbing the planet of resources, and has become one of the most polluting industries in the world. All in the name of fashion. On top of that, we often barely wear our clothes before discarding them because it's so easy to get new items for a cheap price. Jessica started Mount Indigo because she knows that if we can make fashion more sustainable, it will have a huge impact on reversing the damage we are currently doing to the planet.
Even though the topic is heavy, she decided to take a fun approach to spreading awareness about the need for sustainable fashion so that people would want to know more and join the cause. That's why you'll see sassy sustainable statement tees and jackets. We're letting our clothes speak up and fight for a better future!